By • 6 min read
Since Elon Musk’s purchase of Twitter, there’s been a lot of talk about the changes and repercussions it may have for the platform. Some have sworn off it altogether — enough that Vice has written an article for those looking for alternatives. If you’re in this camp and searching for a new platform, Discord can be a great option.
But Discord is arguably even better for those who want to create a more intimate, curated community for their Twitter followers — not to replace Twitter, but to augment it (and even make some money doing so).
In this article, we’re going to break down the advantages of using Discord to create a community for your Twitter following, looking at:
Discord is a hugely popular online community chat space. Originating with gaming, Discord now hosts a variety of communities — called servers — spanning every topic imaginable.
The great thing about Discord is that you can create and join communities very easily. You are able to create your own servers dedicated to a topic. Within each server, you’re able to set your own rules and create distinctive channels, either text or voice. Each channel can be dedicated to a specific topic or hold a particular purpose, and have different rules and associated roles. This makes Discord perfect for creating a community that is structured and organized around particular topics and sub-topics.
Apart from its ease of use and the fact that it was built to support online communities, Discord also has some awesome features you can take advantage of to build a thriving community for your Twitter audience.
Creating a Discord server is completely free, and by default your server is free for your Twitter followers to join (we’ll talk about options to monetize Twitter followers on Discord in the next section).
Inviting your friends and followers to your Discord server is super easy. For your Twitter followers it’s as simple as grabbing your invite link from Discord and tweeting it out.
Discord gives server owners complete control to decide what type of content users can share and view, including the ability to moderate against inappropriate messages, images, videos, and more.
Roles are a fantastic feature of Discord that allow you to decide which members can see and participate in which categories and channels.
In Discord, you can create different types of channels including Text, Voice, and Stage Channels. In voice channels you can control who can join and who can speak, while Stage Channels can be used for important announcements, AMAs, and a variety of other cool community-minded functions.
Discord has a ton of third-party integrations you can use to enrich and elevate your community. This includes a plethora of bots and apps, as well as integrations for popular platforms like YouTube and Twitch. You can find out more about Discord’s integration options here.
Want to build a free Discord community for your Twitter followers? Get started with LaunchPass.
For some people — particularly those with large followings and/or specialized knowledge and interests — Twitter monetization is top of mind. While Twitter does offer some monetization options, such as Super Follows and Tips, they are restricted to a small subset of creators based on eligibility criteria, or are fairly limited in features and flexibility. Here are some helpful links if you want to explore native Twitter monetization options and whether you are eligible:
There are also more general options not native to the platform that can help you make money from your Twitter account, such as affiliate marketing, or promotion of your products or services. These options aren’t ideal if your goal is to create a thriving paid community for your followers, but they can help to drive other revenue streams using Twitter as a springboard. If you want a bit more information on some tactics and ideas, we recommend checking out this post by OptinMonster.
The options listed above are great for many creators and businesses, but if you want to benefit from the more comprehensive functionality and features offered by Discord (plus some sweet extras), LaunchPass could be perfect for you.
Here’s a snapshot of some of the key community building and management features:
Plus, you can start monetizing your Twitter followers in a few simple steps:
Once you’ve published your invite page, you’re ready to start accepting paid subscriptions!
Check out our set-up guide for more details on these steps.
If you’re looking to augment your Twitter activity with a more intimate, curated community, Discord is a great option. Whether you want to build a free, open community, or you are looking to build a premium paid community, LaunchPass has you covered.
Not sure if it’s right for you? Sign up for a free trial today or book a meeting with our Customer Success & Growth Team.
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