Be less alone and grow with people who understand that a senior role is a constant challenge.

"This community is a tough-to-find intellectual refuge and space for thought partnership for me, and I'm so grateful to Kim and this crew for making space for a seriously unmet need." - Katherine Lee, Executive Strategy Director at Athletics

LWS Strategy Leaders is engineered to give women and non-binary strategists a place to be their whole selves, ask for support, and authentically connect. That isn’t possible if you’re self-editing because you’re sharing space with a co-worker, so, only one per agency or company, which is why we have an application process.

Who can join?

Any LWS Member who leads a department or practice, in-house marketers should have a VP title (or higher) but the main requirement is to be leading a team or building one.

We welcome brand-side Members with a strict no-sales policy.

Apply for the next cohort, July 2025, HERE.

"So stoked to be part of this community and this group. It's such a huge relief to be able to find this kind of support from people facing similar challenges and questions – I feel seen and heard in ways I haven't for a long time in my career. Excited for new members and new interactions!" - Jessica Lehman Ash, Head of Brand and New Business, Co:Collective

How can I know what I share will remain private?

Mandatory group unilateral NDA.

What's included?

This annual concierge level membership brings together VP and upwards executives from both brand side and agency side to learn the skills they need to level up to the C-suite. We bring in experts for small training sessions around media, conflict resolution, P&L, executive presence, leadership, and much more. There is a library of trainings specifically crafted for this group, bi-monthly in-person dinners, and a private slack channel.

This is a tier for strategic leaders to help them grow in a myriad of ways:

• Increase their technical, leadership, and executive skill sets
• Learn about the AI, research, and CRM/new biz tools they need to level up (both personally and professionally) and get to speak with the founders directly
• Connect and befriend others with similar responsibilities, opportunities, and challenges, ideally over excellent food but also virtually
• Get exposed to and comfortable with the vendors and experts needed to pursue your goals, whether that’s a board seat, industry visibility, speaking gigs, client negotiation
• Excellent access to skilled candidates
• Gain access to perks for travel, beauty/wellness, and VA services

• First dibs on LWS Mexico Strategy Conference spots

  "I value the deep expertise and support I get from this tier, and I’ve come to rely on it, from guidance on tactical challenges to informed perspectives on bigger-picture ideas."

Need a hand with getting sign off from your CFO/Head of HR and Development?

Email [email protected] for a templated letter, co-written by an agency CFO.

"The connections are incredible - just having an amazing resource of executive women to share resources, experiences and recommendations."